If you need more proof that branding is out of control, consider this sentence: Amazon announced today that more than 100 Amazon Originals, which first appeared on Amazon Prime Video, will be available for free on Amazon Freevee.
Image used with permission of the copyright holder
Or, in other words, you’ll be able to watch things like The wheel of time, ReacherA League of Their Own and LuLa Rich — to name a few — for free, without an Amazon Prime subscription.
And to confuse things a little more, the Freevee Originals channel that was on Amazon Freevee is now known as Amazon Originals (still on Amazon Freevee).
It seems that it is not all about stepping. Although you will be able to watch the first three episodes from May 26 My summer is beautiful free on Freevee — presumably as a way to entice non-Prime subscribers to sign up.
It’s all part of a continuing trend of video-on-demand services also entering FAST’s business, with free-to-air television providing another source of revenue, alongside the subscription side of the business. And in this case, Amazon is able to double dip with the same content (Paramount also does this with Paramount+), in addition to having more than 250 other FAST channels available within Freevee, unlike competitors Tubi (owned by Fox), Pluto ( owned by Paramount) and The Roku Channel.
Amazon Freevee is a standalone app on Amazon Fire TV, Apple TV, Google TV, Android TV, various smart TVs, game consoles, and mobile devices. It is also available within the Amazon Prime Video app.