Insignia F50 is the first Fire TV with a quantum dot display

Amazon’s Fire TV Edition smart TVs, which were created in collaboration with Best Buy, have always been aimed at the very affordable end of the market, with dozens of models priced under $500. But today’s announcement of the partnership’s first quantum dot-based 4K HDR model – the Insignia F50 – marks the start of what could be a shift in the market for smart TVs powered by Amazon’s Fire TV software.

The Insignia F50 starts at $600 for the 50-inch model, making it the most expensive Fire TV Edition model in that size. It will be available later this year along with these additional sizes:


Previous Insignia models like the F30 offered 4K resolution and support for HDR10, and the latest model, the Toshiba C350 Fire TV Edition, has raised that standard by adding Dolby Vision compatibility. But none of these models had a quantum dot-based display, so their brightness and color accuracy weren’t as good as competing Roku TVs or Android TV models from TCL and Hisense.

The F50 could level the playing field. Quantum dots are used in LED TVs to achieve a much purer white light from the TV’s backlight without sacrificing brightness. The result is usually much better color accuracy, greater color volume and better vibrancy. It supports HDR10 and Dolby Vision — but interestingly, not HDR10+, the dynamic HDR format that competes with Dolby Vision that Amazon supports through its Prime Video streaming service.

The F50 series also gets Alexa access via the included voice remote, and the sound is enhanced with DTS Virtual:X technology for a more immersive sound experience. Speaking of audio, HDMI eARC is supported and all four HDMI ports work with Automatic Low Latency Mode (ALLM), another supported feature of HDMI 2.1.

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But what could make the Insignia F50 even more attractive to buyers is the intriguing arrangement Amazon and Best Buy have made to buy the TV. You’ll be able to purchase it on Amazon, but then choose to pick it up within the hour at any Best Buy location in the US. The two companies launched this option for one Fire TV model in December 2020, but you can now buy any Fire TV Edition model (including the new F50) this way.

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