GREGGS fans have been left furious as it has dropped a popular menu item from its vegan range.
The bakery giant has removed its Vegan Steak Bake from the menu, it has confirmed to The Sun.
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Vegan steak found its way onto menus as early as 2020. Credit: Greggs
It comes after fans were left devastated when they tried to order the meat-free treat.
Posting on X, formerly known as Twitter, one said: “Where did the grilled vegan steak go? Don’t do this to us.”
While another exclaimed: “Oi, why are you stopping grilling vegan steaks!”
A third posted: “Why is vegan steak gone again?”
And a fourth wrote: “Have you guys stopped grilling vegan steaks again? Someone on your staff told you to.”
“Is grilling vegan steaks gone again?” asked another.
But unfortunately the news is true. Greggs has removed the snack from its range in a bid to expand its vegan offering.
A spokesperson told The Sun: “Our Vegan Steak Bake will be taking a break from the menu to make way for a delicious vegan favourite, launching next week.”
They further said that Vegan Steak Bake lovers should grab them while supplies last.
The news won’t come as too much of a surprise as the roast was only supposed to be available for a limited time.
Inside Greggs outlet stores where food is 75% cheaper
Vegan steak bake was first launched in January 2020, as a follow-up to the hugely successful vegan sausage roll that was launched a year earlier.
It was then unceremoniously axed before rejoining menus earlier this year.
Fans were delighted to learn of his return: “My steaks were actually piping hot and just as good as I remember them.”
Another wrote: “Greggs vegan steak is great.”
While a third added: “Greggs is bringing back the vegan steak, my prayers have been answered.”
Greggs’ Vegan Steak Bake is made with bits of Quorn mycoprotein, wrapped in golden puff pastry.
It’s currently £2 and has 374 calories – but you’ll have to spring for it if you want to try it one last time.
But vegans can still get a range of options.
These include a vegan sausage roll, glazed doughnuts, a sweet potato onion bhaji rice box, and southern fried potato wedges.
The retailer also offers a variety of vegan breakfast options, including vegan sausage rolls and brownies.
You can find your nearest Greggs store using the store search engine on its website.
Why do retailers discontinue products?
COMMENTS from Business Editor, Ashley Armstrong:
There’s nothing more frustrating than discontinuing your favorite lipstick color or favorite snack, but often the simple reason is that you might be in the minority who think it’s for the best.
Big companies, from Cadbury to Coca Cola, conduct reviews of their entire ranges at least once a year to check the effectiveness of certain products.
Sometimes the reason they drop a product is because they plan to release a new recipe and have spent a lot of money researching and developing the new product.
Often you’ll find an old favorite replaced by something similar, like when Cadbury discontinued its Mint Crisp but brought out mint versions of Dairy Milk.
Consumer companies often say they reflect “changing customer tastes” when they drop a product, which irritates fans who continue to enjoy them.
Big food companies also want to prove to their shareholders that they are keeping up with consumer trends and tastes, so if they don’t reorganize their brands from time to time, they can be accused of not being agile or out-of-date with what consumers want.
Food giants are also under increasing pressure to achieve a higher percentage of sales from healthy products, so they are focusing more and more of their resources on this.
This means more money is spent on new products that might contain less sugar or salt, and they make room in their portfolios by cutting back on older, less healthy products.
However, sometimes brands and products are consigned to history simply because they don’t sell that well.
Food brands in particular are often owned by giant global corporations that own hundreds of different brands in different markets around the world.
This means they take a cold, hard look at a product that barely makes a dent on their balance sheet, even if the brand has a legion of loyal customers.
Making a product that generates only a small portion of a company’s total sales still takes up money and time on the factory line that could be diverted to making more popular products.
OTHER GREGGS NEWS
The much-loved bakery chain plans to open six more outlet stores in the UK this year, The Sun exclusively revealed last month.
It currently has 35 stores open across the UK and hopes to have 50 by the end of 2025.
It comes after The Sun exclusively revealed a little-known Greggs pizza deal hack which can save customers money.
In addition, Greggs boss Roisin Currie told The Sun that it will have 2,500 stores in the UK by the end of this month as part of its target to reach 3,000.
Greggs Outlet stocks some of the chain’s most popular items, including the much-loved sausage roll – but prices are up to 75% off.
This means you can get a pack of four sausage rolls for £1.85, instead of £4.35, which is just 46p per sausage roll.
While a sandwich could cost £1.22, instead of £4.50.
Prices vary across Greggs UK stores depending on where you visit.
In January 2024, Greggs revealed plans to open 160 new branches in the next year.
The chain will also continue to introduce evening opening hours in certain stores.
Meanwhile, a shopping expert has revealed what you should always shop at Greggs and what you should avoid.
If you want to be the first to know about the new products, the Greggs boss has also revealed which places you should visit.
Greggs outlet stores
Currently, the chain operates with branches in the following locations:
- Newcastle, 403 Westgate Rd
- Leeds, 1 Hollin Pk Pde
- Birmingham, 130 Highgate St
- Sheldon, 2178 Coventry Rd
- Ward End, 638 Washwood Hth
- Barry, 58 Holton Rd
- Cardiff. 75 Grand Ave
- Redfield, 209 Church of St
- South Shields, 4 Frederick
- Howdon, 18 Tynemouth Rd
- Hendon, 62 Villette Rd
- Walker, 265 Welbeck Rd
- Tipton, 162 High St
- Leicester, 237C Uppingham Rd
- Bradford, 45 Great Horton Rd
- Preston, U1 London Rd
- Nitshill, 401 Nitshill Rd
- Parkhead, 76 Westmuir St
- Deckham, 300 Old Durham Rd
- Glasgow, 1843 Maryhill Rd
- Glasgow, 126 Maryhill Rd
- Handsworth, U1, 121 Villa R
- Woolston, U4, 33 Victoria R
- Hednesford, 61 Market St
- Southampton, 453 Millbrook
- Canning Town, Hermit Road
- Sheffield, 829 Barnsley Rd
- Glasgow, 19 Saltmarket
- London, 5 Cundy Road
- Gorbals, 169 Crown St
- Rednal, 10 Arden Rd
- Oldham, 23 Henshaw Street
- Plaistow, 107 Plaistow Rd
- Edmonton, 235 Bounces Rd
- Cardiff, St Mellons
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Categories: Optical Illusion
Source: newstars.edu.vn