If you are in software development, you probably know how difficult it can be sometimes to remove the noise and find the right developer you need. There are people, but to achieve the best, you will definitely face a lot of competition. In this article, we share our experience, hoping to make this search a little easier.
Before we get into the details, a quick note – there are many types of software companies. One way we can categorize is:
- People who develop software with the intention of competing in a particular industry (e.g. financial technology, education, human resources),
- and Software development service providers. They are the potential customers of the first people.
In this article we will talk about the first group. The specific explanations given are much more in line with the reality of such software companies.
Inbound method to get developer
These methods refer to different techniques you can use to attract the right candidates to you on their own.
Improve your own websites
This includes your official website, especially a career page that includes job offers. Use A/B testing to make sure it’s easy to use and converts well.
Use the job portal
Expand your reach to external websites.
Build the right content marketing strategy
Write quality blog posts and conduct webinars focused on technologies that interest you to position your brand as a fun place for your candidates to go.
Continue to communicate your brand in this way using various relevant social channels.
A good SEO strategy will drive the effectiveness of all your content marketing efforts. Users who visit your site from organic search results tend to convert well due to the high intent shown through their search.
You can also reach candidates directly using extroversion techniques:
- Contact developers using social platforms for developers and other professionals like LinkedIn (there are paid tools that make this easier and… legit).
- Participate in conferences and meetings.
- Independently organize on-site meetings.
Outsourcing software development
As you may have noticed, many of the best strategies for finding and attracting the best software developers—those with the skills and ambition to learn more—require your company’s constant efforts. efforts to position themselves as a place that can provide them with the right challenges. .
All of this is not always possible for companies trying to focus on their core product. Even when they use these strategies, the results may not always be clear enough. Or not nearly fast enough to hit the business goal. That’s where a software development company of the second kind comes in.
With outsourcing, you can quickly find developers and can establish long-term partnerships to ensure constant and rapid access to qualified professionals with expertise. Feel free to be able to quickly scale up and down your team based on your needs. Of course, you will still face the problem of choosing between many different suppliers with different quality. But that is a topic for another article.