Facebook and YouTube are constantly changing their algorithms. A Facebook post that used to have good reach and engagement suddenly no longer works. A YouTube video on a popular topic no longer has the same views. While it’s a bit annoying, there’s one type of content you can rely on: live video. On any platform, live video has greater reach and engagement. Today, live streaming platforms and apps make live streaming easy for any business owner or content creator.
Live Video Increase reach and engagement
Facebook Live gets 10x more comments than regular videos and ultimately reaches more people because the algorithm will continue to push your content to the news feed as people continue to react or comment. essay. In 2020, when the pandemic started, daily live streams on YouTube increased by 45%, and 56% of respondents thought that streams were a good alternative to live events.
Reach new audiences with Multithreading
Multi-stream is broadcasting on different platforms, such as YouTube, Facebook and LinkedIn at the same time. By publishing a single broadcast on multiple platforms, you have the ability to reach a new audience without double effort. Fortunately, setting up multi-streaming is easy these days, especially if you use a third-party live streaming platform like Be.Live.
Things to consider before multithreading
- Specify the destination. Want to stream to multiple Facebook pages and Facebook groups? Or do you want to stream to Facebook and YouTube? Read the BeLive blog for more information on multi-threading to Facebook and YouTube.
- Make sure you have all the approvals for each platform. Claim your YouTube channel to go live and subscribe to LinkedIn Live.
- Check out the instructions for each platform. For example, Facebook allows you to go live multiple times a day, while LinkedIn Live recommends you go live only once a day.
Create your stream with repeat viewers in mind
Did you know that about 50% of your views will come from replay viewers? As you produce your stream, create a great experience for them. This is the way:
Start the show now and tell your story instead of saying, “We’ll start in a few minutes as more people join.” Don’t jump around with your themes. Stick to your outline and create sections to address questions from concurrent viewers.
Reusing your stream into other content types In addition to making your stream playback-friendly, you also need to make it reusable-friendly. Reuse means reusing your stream and turning it into other pieces of content.
Cut part of your stream and post it as a short video on YouTube. Download your stream’s audio file and turn it into a podcast.
Reuse is another way to get the most out of your single stream and extend your audience beyond broadcasts. For example, someone might find your blog post on Google and learn more about your broadcast. Plus, you can reach an audience that prefers listening to audio instead of watching a live broadcast.
Finally, reused videos can be published as a scheduled stream if you are on vacation. This is a great way to keep posting videos even when you’re busy with other things. Click here to learn how to post recorded video as a live stream.
With many streaming platforms and live apps available, broadcasting is an easy, innovative and effective way to expand your audience and grow your customer base. Algorithms are always changing, but they will always prioritize engagement, and live video is undoubtedly the most engaging type of content on social media.